London 2012 Olympics. Matthew Chattle Photography. Olympics sponsors.

©Matthew Chattle Photojournalism

©Matthew Chattle Photojournalism

The London 2012 Olympics are obviously heavily sponsored, they couldn't exist without them. Some people are very wound up by all this and there is plenty to be sceptical about. Some contrasts with the two pictures included in this post. And no I didn't set up the coke can, as a street/news/photojournalist I wouldn't do that [if I had I would have turned the can around]. But a nice juxtaposition between the Coca Cola can and the BMW official Olympics vehicle speeding down a 'Zil Lane' [another sponsor of the Olympics].
Nike by contrast aren't sponsors of the London Olympics, but that hasn't stopped them from finding an angle during the games to get some serious advertising space.

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